KnowledgeForward Opinions contain a box that lists historical and market precedents that guide the analysis. Advice by popular research firms often seems obvious or recycled since it relies on common, yet unstated heuristics. For example, how many times does one need to hear that some new technology is "not a silver bullet / panacea" for a complex problem?
We believe it is better to state the basis for our beliefs up front so that the analysis can be better understood, to acknowledge shared beliefs with the reader (or pinpoint a difference), and to help readers apply these heuristics to their own situations without needing an analyst. |